"Where is the market that can be sufficiently captured within a reasonable time?"
DB Analysis-Based Core Patterns and Writing Guide
Market / Opportunity
Proven growth potential
Key Patterns
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Definition of TAM, SAM → Our Definition of SAM → Growth Rate and Trends
Main contents (example)
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TAM growth rate
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Number of SOM target customers
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Our Interpretation of Market Trends
Writing Guide
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TAM (Total Market): A measure of market attractiveness → Proof of growth potential
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SOM (Stakeholder Market): Focus on our initial target (customer group achievable within 1–2 years) to clearly define the SOM and provide justification → Prove feasibility
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Timing (Trend): Present market growth trends to logically explain 'why you should enter this market now' (the reason why now is our timing for entry)
Principle
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We should focus on 'potential for securing' rather than 'large numbers'
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Realistic SOM Estimation: Need to specify which customer segments to reach
How did other startups define their target market?
