pitchbuilder
IR Writing Guide
Investment firms (AC/VC)
Glossary
View all IR/Pitch-deck slide items
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We provide a writing guide based on statistical analysis of over 200 IR/Pitch Decks that successfully attracted actual investment.
Synthesis
Essential Core Items
Items proving execution capability and economic feasibility
Optional / Secondary Items
All
Intro
Storytelling and Market Validation
Team and Network
Finance and Investment
Planning and Risk
Closing
Cover / Title
Intro
Contents / Index
Intro
Summary
Intro
Background / Story
Storytelling and Market Validation
Problem / Pain Point
Storytelling and Market Validation
Solution / Value Proposition
Storytelling and Market Validation
Market / Opportunity
Storytelling and Market Validation
Product / Service
Storytelling and Market Validation
Business Model
Storytelling and Market Validation
Performance / Traction
Storytelling and Market Validation
Competition
Storytelling and Market Validation
Customer / Target
Storytelling and Market Validation
Go-To-Market / Marketing
Storytelling and Market Validation
Team / Founders / Advisors
Team and Network
Company Overview / About Us
Team and Network
Partner
Team and Network
Financial
Finance and Investment
Investment / Funding
Finance and Investment
Roadmap / Milestones
Planning and Risk
Risk / Limitation
Planning and Risk
Closing
Closing
Appendix
Closing
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