Does this company have a special story of its own?
How is this story related to the problem it is trying to solve?
DB Analysis-Based Core Patterns and Writing Guide
Background / Story
Writing Guide
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Only one-quarter of companies include background and story slides separately.
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In order to enhance persuasiveness, trends related to the problem (background) or the founder's trigger or motivation (story) for discovering the problem are sometimes mentioned.
What kind of backgrounds and stories do other startups have?
