Competition
Slide area
- Storytelling and Market Validation
Slide area from an investor's perspective
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Importance (Frequency of use)
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Do we have an unreplicable moat compared to our competitors?
Does it provide OO times better value compared to the existing method?
DB Analysis-Based Core Patterns and Writing Guide
Competition
Proving Differentiated Advantage
Main contents (example)
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Competitor Comparative Analysis
Writing Guide
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Utilizing a Positioning Map (2x2 Matrix): Establish two axes where our company holds an overwhelming advantage (core advantage) (e.g., Price vs. Performance) and visually represent our position in the top right corner → Suggests that this advantage is linked to a 'technological moat'.
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Emphasizing a genuine moat: Highlighting unreplicable elements such as patents, proprietary data, network effects, and first-mover advantage, rather than simple features.
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[Pre-A / Series A] Focusing on moats that strengthen over time, such as data accumulation, network effects, and early market dominance, in addition to existing competitive advantages.
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Prove superiority by presenting data showing lower customer churn rates or higher average revenue per user (ARPU) compared to competitors.
What competitive advantages do other startups have?
