pitchbuilder
IR Writing Guide
Investment firms (AC/VC)
Glossary

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We provide a writing guide based on statistical analysis of over 200 IR/Pitch Decks that successfully attracted actual investment.
Synthesis
Why & What
How & Now
When & Safety
All
Essential Core Items
Items proving execution capability and economic feasibility
Optional / Secondary Items
Cover / Title
5
  1. Essential Core Items
  1. Intro
Contents / Index
4
  1. Optional / Secondary Items
  1. Intro
Summary
2
  1. Optional / Secondary Items
  1. Intro
Background / Story
1.5
  1. Optional / Secondary Items
  1. Storytelling and Market Validation
Problem / Pain Point
5
  1. Essential Core Items
  1. Storytelling and Market Validation
Solution / Value Proposition
5
  1. Essential Core Items
  1. Storytelling and Market Validation
Market / Opportunity
4.5
  1. Essential Core Items
  1. Storytelling and Market Validation
Product / Service
3.5
  1. Items proving execution capability and economic feasibility
  1. Storytelling and Market Validation
Business Model
4
  1. Items proving execution capability and economic feasibility
  1. Storytelling and Market Validation
Performance / Traction
4
  1. Items proving execution capability and economic feasibility
  1. Storytelling and Market Validation
Competition
4
  1. Essential Core Items
  1. Storytelling and Market Validation
Customer / Target
1
  1. Optional / Secondary Items
  1. Storytelling and Market Validation
Go-To-Market / Marketing
2.5
  1. Optional / Secondary Items
  1. Storytelling and Market Validation
Team / Founders / Advisors
5
  1. Essential Core Items
  1. Team and Network
Company Overview / About Us
2
  1. Optional / Secondary Items
  1. Team and Network
Partner
1.5
  1. Optional / Secondary Items
  1. Team and Network
Financial
3.5
  1. Optional / Secondary Items
  1. Finance and Investment
Investment / Funding
3.5
  1. Items proving execution capability and economic feasibility
  1. Finance and Investment
Roadmap / Milestones
3.5
  1. Items proving execution capability and economic feasibility
  1. Planning and Risk
Risk / Limitation
1
  1. Optional / Secondary Items
  1. Planning and Risk
Closing
2.5
  1. Optional / Secondary Items
  1. Closing
Appendix
2.5
  1. Optional / Secondary Items
  1. Closing
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