# Problem / Pain Point

"이 문제는 얼마나 절실하고, 흔하며, 고통스러운가?"

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![Image](https://upload.cafenono.com/image/slashpagePost/20251113/222147_RAP9V0mP3gevcjH4Dr?q=80&s=1280x180&t=outside&f=webp)

DB 분석 기반 핵심 패턴 및 작성 가이드

Problem / Pain Point

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> 사업의 절실한 출발점 증명

핵심 패턴 

- 고통의 크기 → 기존 솔루션의 한계 → 우리의 기회

주요 내용 (예시)

- B2C 분야: 매일 겪는 불편함

- B2B 분야: 업무 프로세스 비효율

- Deep Tech: 기존 기술의 오류들

작성 가이드

- 문제의 규모를 보여주는 충격적인 통계 또는 고객 인용문으로 시작

    - 문제의 빈도나 규모를 보여주는 시각화 자료 사용

- 문제가 시간, 비용, 기회 손실 측면에서 고객에게 미치는 정량적 손실 제시

- 기존 솔루션의 치명적 결함을 지적하며, 시장 진입 기회를 논리적으로 연결

    - 기존 솔루션이 '왜 완벽하지 않은지'를 지적

원칙

- 문제의 크기보다 고통의 깊이를 증명

- 공감 유도 장치: 통계 자료 및 고객 인용문

- 한계점 명확화: 기존 솔루션의 치명적인 결함 2~3가지

다른 스타트업은 어떤 문제를 발견했을까요? 

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