"How urgent, common, and painful is this problem?"
DB Analysis-Based Core Patterns and Writing Guide
Go-To-Market / Marketing
Key Patterns
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Magnitude of pain → Limitations of existing solutions → Our opportunity
Main contents (example)
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B2C / O2O Sector: Specific marketing strategies utilizing CAC (Customer Acquisition Cost) efficiency, viral marketing, and network effects
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Other / General Service Sector: Niche market targeting strategy and specific plan to induce initial word-of-mouth (viral) (Proof of ease of market penetration)
Writing Guide
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The marketing section is often integrated into the 'Business Model' or 'Product/Service' sections rather than being covered in detail as a separate section.
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However, for market share-based industries, customer expansion through marketing is crucial, so the relevant strategies should be covered in detail in a separate section.
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Clearly explain advertising efficiency (ROAS) and user acquisition strategies.
