Do we have an unreplicable moat compared to our competitors?
Does it provide OO times better value compared to the existing method?
DB Analysis-Based Core Patterns and Writing Guide
Competition
Proving Differentiated Advantage
Main contents (example)
•
Competitor Comparative Analysis
Writing Guide
•
Utilizing a Positioning Map (2x2 Matrix): Establish two axes where our company holds an overwhelming advantage (core advantage) (e.g., Price vs. Performance) and visually represent our position in the top right corner → Suggests that this advantage is linked to a 'technological moat'.
•
Emphasizing a genuine moat: Highlighting unreplicable elements such as patents, proprietary data, network effects, and first-mover advantage, rather than simple features.
•
[Pre-A / Series A] Focusing on moats that strengthen over time, such as data accumulation, network effects, and early market dominance, in addition to existing competitive advantages.
◦
Prove superiority by presenting data showing lower customer churn rates or higher average revenue per user (ARPU) compared to competitors.
What competitive advantages do other startups have?
