# Competition

"경쟁사 대비 우리가 복제 불가능한 해자(Moat)를 가졌는가?"

"기존 방식 대비 OO배 더 나은 가치를 제공하는가?"

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![Image](https://upload.cafenono.com/image/slashpagePost/20251113/222258_11ERoBsrU8kykbSedx?q=80&s=1280x180&t=outside&f=webp)

DB 분석 기반 핵심 패턴 및 작성 가이드

Competition

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> 차별화된 우위 입증

 

주요 내용 (예시)

- 경쟁사 비교 분석

작성 가이드

- 포지셔닝 맵(2x2 매트릭스) 활용: '우리 회사가 압도적인 우위(핵심 우위)를 가지는 축' 2개(예: 가격 vs. 성능)를 설정하고 우리가 우측 상단에 위치함을 시각적으로 표현 → 이 우위가 '기술적 해자(Moat)'와 연결됨을 시사

- 진정한 해자(Moat) 강조: 단순 기능이 아닌 특허, 독점 데이터, 네트워크 효과, 선점 효과 등 복제 불가능한 요소를 강조

- [Pre-A / Series A] 기존 경쟁 우위 외에 데이터 축적, 네트워크 효과, 초기 시장 선점 등 시간이 지날수록 강화되는 해자(Moat)에 집중

    - 경쟁사 대비 고객 이탈율이 낮거나 고객당 수익(ARPU)이 높은 데이터를 제시하며 우위를 증명 

다른 스타트업은 어떤 경쟁우위를 갖고 있을까요? 

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