pitchbuilder
IR Writing Guide
Investment firms (AC/VC)
Glossary
Performance / Traction
Item Importance Classification
Items proving execution capability and economic feasibility
Slide area
Storytelling and Market Validation
Slide area from an investor's perspective
How & Now
Importance (Frequency of use)
4
Is early growth happening in a way that generates revenue?
DB Analysis-Based Core Patterns and Writing Guide
Performance / Traction
Initial market validation data
Key Patterns
•
Key Metrics Graph → Reason for Metric Increase → Customer Reviews and Partner Logos
Main contents (example)
•
MRR/ARR graph
•
Customer Count/Transaction Volume Growth Rate
•
Status of Securing Major Clients
Writing Guide
•
Growth Indicator Visualization: Concentrate placement of 1-2 graphs showing the steepest growth trends of key metrics, such as MRR/ARR or MAU/GMV.
•
Unit Economics: Proving that 'growth is profitable' by presenting the LTV/CAC ratio (e.g., LTV > 3xCAC goal)
•
Customer Reviews: Place key client logos or customer success stories supporting key metrics
Principle
•
Combining 'growth rate' and 'unit economy'
•
Highlight the one most impressive graph (key indicator).
•
Includes indicators that can prove 'growth equals money'
What achievements did other startups make, and what potential did they demonstrate?
Made with Slashpage
