# Performance / Traction

"초기 성장이 돈을 벌 수 있는 방식으로 일어나고 있는가?"

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DB 분석 기반 핵심 패턴 및 작성 가이드

Performance / Traction

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> 초기 시장 검증 데이터

핵심 패턴 

- 핵심 지표 그래프 → 지표 상승의 이유 → 고객 후기 및 파트너사 로고

주요 내용 (예시)

- MRR/ARR 그래프

- 고객 수/거래액 성장률

- 주요 고객사 확보 현황

작성 가이드

- 성장 지표 시각화: MRR/ARR 또는 MAU/GMV 등 핵심 지표의 가장 가파른 성장 트렌드 그래프 1~2개 집중 배치

- 단위 경제 (Unit Economics): LTV/CAC 비율을 제시하여 '성장이 돈이 된다'는 것을 입증 (예: LTV > 3xCAC 목표)

- 고객 후기: 핵심 지표를 뒷밤침하는 주요 고객사 로고 또는 고객 성공 사례 배치

원칙

- '성장 속도'와 '단위 경제'를 결합

- 가장 인상적인 그래프(핵심 지표) 1개를 강조

- '성장=돈'을 입증할 수 있는 지표 포함

다른 스타트업은 어떤 성과를 올렸고, 어떤 가능성을 보여주었을까요?

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