# Product / Service "이 제품(서비스)은 어떻게 작동하는가?" "이 기술은 어떤 원리로 작동되며 어떤 IP를 갖고 있는가?" --- ![Image](https://upload.cafenono.com/image/slashpagePost/20251113/222222_oYgUjy6Due0bjtwd0l?q=80&s=1280x180&t=outside&f=webp) DB 분석 기반 핵심 패턴 및 작성 가이드 Product / Service --- 핵심 패턴 - 솔루션 섹션 전/후로 배치하여 자연스럽게 스토리라인 구성 주요 내용 (예시) - B2B 분야: 해당 제품(기술, 서비스)을 도입 한 고객사의 개선(문제 해결) 사례 및 활용 사례 - 솔루션 도입 후 고객사의 ROI(투자수익률) 분석 - Deep Tech: 원천 기술의 독창성과 경쟁사 대비 성능 우위를 정량적 수치로 증명 - IP(지적재산권) 및 기술적 해자(Moat) 확보 현황을 필수적으로 포함 - 기술 격차를 입증(기술 장벽 설정)하는 것에 집중 작성 가이드 - 기술적 복잡성 또는 제품의 장점을 나열하기 보다는 실제 개선 및 활용사례를 바탕으로 구체적이고 정량적인 결과물을 수치로 표현하여 작성 - 솔루션과 제품 섹션의 구분이 애매모호한 경우, 솔루션 섹션과 통합하여 작성 가능 - 일반 분야에서는 '기술'을 중심으로 설명하는 것 보다, 고객이 얻는 가치(Benefit)를 설명하고 입증하는 것이 좋음 원칙 - 정성적 표현은 되도록이면 지양. 말하고자 하는 내용을 최대한 수치화하여 정량적으로 표현해야 함 다른 스타트업은 어떤 제품(서비스)을 만들었을까요? 또는 어떤 기술을 개발했을까요? ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/013530_Uaq4IF9jh1PtDnXEq0?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/013533_2z1NM16RnJSQSlJSlQ?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/014416_CeF4EcnmpBx9qUu3mf?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/014423_CzEvSd2gsRVuTtFa2P?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/014435_xKkXp4Vzs90mIYDwDX?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/014448_4npvYZ8hHNxMBGfS7e?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/015441_JJI52bxenpj1eQLp1G?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20251202/015454_tE8vPwPzCGAF7NWKtE?q=80&s=1280x180&t=outside&f=webp) 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![Image](https://upload.cafenono.com/image/slashpagePost/20260101/034542_OAkrNrChruDYsuS4qj?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/034547_YFG39EcjI8WRNkLy6x?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/034951_9rwyxSyKqQRdXSIehf?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/034955_pCkxT1S9S02jaRKgHt?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035604_h9ujOyinmg3nl4Dd6s?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035608_vjCIbvoeRrMG0cj7Jq?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035614_LxsNNbRrcepuzAtsoZ?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035618_dkAQ0Zq7dgz1mW5GJm?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035829_YHUcE6t6ThbhmTvFHe?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035833_pSi4ajsCMCs4hU8ura?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035839_YtcqY1IVmEl4GKY3ZE?q=80&s=1280x180&t=outside&f=webp) ![Image](https://upload.cafenono.com/image/slashpagePost/20260101/035846_tCo9tHv0ieO0KexMsM?q=80&s=1280x180&t=outside&f=webp) For the site tree, see the [root Markdown](https://pitchbuilder.kr/.md).