pitchbuilder
IR Writing Guide
Investment firms (AC/VC)
Glossary

Problem / Pain Point

Item Importance Classification
  1. Essential Core Items
Slide area
  1. Storytelling and Market Validation
Slide area from an investor's perspective
Why & What
Importance (Frequency of use)
5
"How urgent, common, and painful is this problem?"
DB Analysis-Based Core Patterns and Writing Guide
Problem / Pain Point
📍
Proving the urgent starting point of the business
Key Patterns
•
Magnitude of pain → Limitations of existing solutions → Our opportunity
Main contents (example)
•
B2C Sector: Daily Inconveniences
•
B2B Sector: Business Process Inefficiency
•
Deep Tech: Errors in Existing Technology
Writing Guide
•
Start with shocking statistics or customer quotes illustrating the scale of the problem.
◦
Use visualizations that show the frequency or scale of problems
•
Presentation of the quantitative losses the problem inflicts on customers in terms of time, cost, and opportunity loss.
•
Pointing out the fatal flaws of existing solutions and logically connecting market entry opportunities
◦
Pointing out 'why existing solutions are not perfect'
Principle
•
Proving the depth of pain rather than the size of the problem
•
Empathy-Inducing Devices: Statistical Data and Customer Quotes
•
Clarifying limitations: 2-3 critical flaws in the existing solution
What problems did other startups discover?
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